Электронный каталог - Electronic Catalogue

Книга

Phillips, A.
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / A. Phillips . – New York : McGraw-Hill, 2012 . – 272 p. – На англ. яз. - ISBN 978-0-07-179152-6 .

From a transmedia pioneer, the first major how-to strategy guide for using multiplatform storytelling to enhance brand value and engage customers More than a buzzword, transmedia storytelling – the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media – rapidly is becoming the go-to marketing strategy for businesses large and small. A Creators Guide to Transmedia Storytelling, by award-winning speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media businesses. This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations – as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether youre in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creators Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement.

316.7

General = Sociology : Social Media. Communication studies. Sociology of culture
Коллекции = Открытая научная библиотека