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Электронный каталог: Hemann, Ch. - Digital marketing analytics : making sense of consumer data in a digital world
Hemann, Ch. - Digital marketing analytics : making sense of consumer data in a digital world
Книга
Автор: Hemann, Ch.
Digital marketing analytics : making sense of consumer data in a digital world
Издательство: Que Publishing, 2013 г.
ISBN 978-0-7897-5030-3
Автор: Hemann, Ch.
Digital marketing analytics : making sense of consumer data in a digital world
Издательство: Que Publishing, 2013 г.
ISBN 978-0-7897-5030-3
На полку
Книга
Hemann, Ch.
Digital marketing analytics : making sense of consumer data in a digital world / Ch. Hemann, K. Burbary . – Indianapolis : Que Publishing, 2013 . – 364 p. – На англ. яз. - ISBN 978-0-7897-5030-3 .
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!
339.138
316.77
General = Marketing. Sales
General = Sociology : Social Media. Communication studies. Sociology of culture
Коллекции = Открытая научная библиотека
Hemann, Ch.
Digital marketing analytics : making sense of consumer data in a digital world / Ch. Hemann, K. Burbary . – Indianapolis : Que Publishing, 2013 . – 364 p. – На англ. яз. - ISBN 978-0-7897-5030-3 .
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!
339.138
316.77
General = Marketing. Sales
General = Sociology : Social Media. Communication studies. Sociology of culture
Коллекции = Открытая научная библиотека