Электронный каталог - Electronic Catalogue

Книга
330.4 M96

Murynets, I.
V. 2 : Optimal investment and marketing strategies / I. Murynets . – Singapore : World Scientific, 2012 . – 79 p. – (Systems research series) . – На англ. яз. - ISBN 978-981-4383-26-4 .

Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and a model for targeting customers in marketing campaigns. In addition, the models can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.

330.4
339

General = Mathematical Methods and Models in Economics and Management. Econometrics
General = Marketing. Sales
Коллекции = Открытая научная библиотека