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Книга
Cardozo, R. N.
Product Policy, Cases and Concepts
Addison-Wesley Publishing Comp., 1979 г.
ISBN 0-201-00888-2
Cardozo, R. N.
Product Policy, Cases and Concepts
Addison-Wesley Publishing Comp., 1979 г.
ISBN 0-201-00888-2
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Книга
Bergman, B.
Quality from Customer Needs to Customer Satisfaction
Studentlitteratur AB, 2011 г.
ISBN 978-91-44-05942-6
Bergman, B.
Quality from Customer Needs to Customer Satisfaction
Studentlitteratur AB, 2011 г.
ISBN 978-91-44-05942-6
Книга
Jones, E.
Selling ASAP: art, science, agility, performance
Thomson South-Western, 2005 г.
ISBN 978-0-3241-8753-3
Jones, E.
Selling ASAP: art, science, agility, performance
Thomson South-Western, 2005 г.
ISBN 978-0-3241-8753-3
Книга
Wirtz, J.
Services marketing : people, technology, strategy
World Scientific, 2016 г.
ISBN 978-1-944-65901-1
Wirtz, J.
Services marketing : people, technology, strategy
World Scientific, 2016 г.
ISBN 978-1-944-65901-1
Книга
Keller, K. L.
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008 г.
ISBN 978-0-1323-3622-2
Keller, K. L.
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008 г.
ISBN 978-0-1323-3622-2
Книга
Bowersox, D. J.
Strategic marketing. Channel management = Стратегический маркетинг. Управление сбытом
McGraw-Hill, 1992 г.
ISBN отсутствует
Bowersox, D. J.
Strategic marketing. Channel management = Стратегический маркетинг. Управление сбытом
McGraw-Hill, 1992 г.
ISBN отсутствует
Книга
Sutton, J.
Sunk costs and market structure. Price competition, advertising, and the evolution of concentration
MIT Press, 1991 г.
ISBN 978-0-262-69358-5
Sutton, J.
Sunk costs and market structure. Price competition, advertising, and the evolution of concentration
MIT Press, 1991 г.
ISBN 978-0-262-69358-5
Книга
Palmer, A.
The business and marketing environment = Сфера бизнеса и рынка
McGraw-Hill, 1996 г.
ISBN отсутствует
Palmer, A.
The business and marketing environment = Сфера бизнеса и рынка
McGraw-Hill, 1996 г.
ISBN отсутствует
Книга
Baker, S. S.
The permissible lie. The inside Truth About Advertising
Peter Owen, 1969 г.
ISBN отсутствует
Baker, S. S.
The permissible lie. The inside Truth About Advertising
Peter Owen, 1969 г.
ISBN отсутствует
Книга
Buzzel, R. D.
The PIMS Principle: Linking Strategy to Performance
Free Press, 1987 г.
ISBN 0-02-904430-8
Buzzel, R. D.
The PIMS Principle: Linking Strategy to Performance
Free Press, 1987 г.
ISBN 0-02-904430-8
Книга
Holweg, M.
The Second Century: Reconnecting Customer and value chain through build-to-order moving beyond ma...
MIT Press, 2004 г.
ISBN 978-0-2620-8332-4
Holweg, M.
The Second Century: Reconnecting Customer and value chain through build-to-order moving beyond ma...
MIT Press, 2004 г.
ISBN 978-0-2620-8332-4
Книга
Surowiecki, J.
The wisdom of crowds: why the many are smarter than the few
Abacus, 2005 г.
ISBN 978-0-3491-1605-1
Surowiecki, J.
The wisdom of crowds: why the many are smarter than the few
Abacus, 2005 г.
ISBN 978-0-3491-1605-1
Книга
George, S.
Total quality management: strategies and techniques proven at today's most successful companies
ISBN 0-471-59538-1
George, S.
Total quality management: strategies and techniques proven at today's most successful companies
Серия: The Portable MBA series
Wiley, 1994 г.ISBN 0-471-59538-1
Книга
Tellis, G. J.
Will and vision: how latecomers grow to dominate markets
Figueroa Press, 2006 г.
ISBN 978-1-9328-0025-8
Tellis, G. J.
Will and vision: how latecomers grow to dominate markets
Figueroa Press, 2006 г.
ISBN 978-1-9328-0025-8